Nokia co Essay Example | Topics and Well Written Essays - 3000 words

Nokia co - Essay Example There are several frameworks for analysis for Marketing. One framework tackles issues on the basis of the values that they infringe, another analyzes ethical concerns on the basis of who it affects, while the last one categorizes the terms used by marketing professionals. Each framework categorically analyzes the social responsibility of Marketing to be bound by ethics in its pursuit of its objectives. While it is often argued that Marketing is always evil, being one-sided and aims only at product promotion and sales, in reality, it is not often the case. Marketing, in its quest to gather a huge amount of profits from the various strategies involved, basically aims to bring to the consumers the benefits of a particular product or service. In the process, it establishes two types of relationship between message sender/ producer to message receiver/ consumer. It could either be cooperative, in which both benefits from the communication process, or adversarial in which a power struggle is developed between the two parties (Marketing Ethics 2008). Among other ethical issues concerning Marketing, there are three primary negative results being argued as consequences of the marketing process. First is the fact that the producer always ends up influencing the choices of the consumers to the point of manipulating values so it can sell its products. Second is the idea that the consumer’s right to decide for himself is violated because marketing damages personal autonomy. Lastly, in a producer’s effort to get the largest possible market share, it consequently damages competitors through fierce rivalry. Various Codes of Ethics are recognized in the process of analyzing Marketing. All of which aim at being vigilant in ensuring that Marketing efforts are being implemented without violating ethical rules. Globalization refers to the process of increasing integration between units around the world. It is term that encompasses a broad area, which includes